5 Reasons to Start Using Google Shared Stuff
Google appears to be soft launching a new service today imaginatively titled Google Shared Stuff. The service allows you to bookmark interesting web pages using a JavaScript bookmarklet in your browser toolbar.
You can see my shared items here as well as a list of the most popular shared items here.
The Algorithm
Google already knows far more about your website than you do. They know exactly how many people subscribe to your RSS feed and how often they actually read your articles. They know how many people visit your website and exactly where they come from. Google even knows how much you spend on marketing and how much money you make. Knowing exactly who likes your site and which pages they bookmark is just another piece of the puzzle.
Search engines follow people. If thousands of people bookmark your sites then Google has to take notice in the same way as if thousands of people link to you.
Traffic
Sites such as Digg, Reddit & del.icio.us send a huge amount of traffic, not to mention links. If Google gets this new social networking system right then a listing on the popular items page could send a thousand times more traffic than Digg, imagine trying to keep your server running during that.
Networking
By far the most interesting feature of the shared items system is the integration with Gmail. Bearing in mind Gmail automatically adds people to the address book most users have built up hundreds of contacts and will have a ready made network of friends on the Google Shared Stuff platform. Its like joining Digg and having 500 friends already.
In fact, the Google system is much better than Digg because you already know most of the friends in your network. You probably know some of them in real life. Your Google Shared Stuff page will become a resource where you can share stuff with your offline friends rather than having to make a new set of friends like most social sites.
Reputation
Each user has a page to show off their shared stuff. If you can build a reputation of finding really cool stuff every day then people will visit your page to see what sites you have bookmarked. Some might even subscribe to your shared items RSS feed. Once you build this reputation its quite easy to send traffic to your own sites.
The Google Effect
If Google really wants to make a go of this service all they need to do is link to it from Gmail or even the Google homepage and it will start getting more traffic than Digg and all the other social media sites put together. Watch this with interest over the next few months.
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 5 comments below, or add your own!
Or Google could just determine from your “shared stuff” that you associate with a bunch of people who are part of a neighborhood that they do not want to index. You are friends with a bunch of those people? Denied! Kidding…
Nice blog, I do have it in my RSS reader because you do good summations with links to other sites, thanks.
The thing about the major aggregator sites and bookmarking sites is that many of the power users are ntot oo fond of Google. I think Google need to do something really different to pull users away from the already established bookmarking sites.
While a “google effect” would be great, I think they have problems with spam already.
If Google would only add IMAP I could use it for just about everything! Why don’t they want to read all my mail? GOOGLE LABS! IMAP! NOW!
It’s not working for me
I already have google bookmarks. They live here: http://google.com/bookmarks
I already have shared stuff. It lives here: http://www.google.com/reader/shared/*
(neither appear on my Shared Stuff page)