Comments on: Google patent granted: Rank adjustments via click data http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/ Internet marketing and search engine optimisation Thu, 18 Mar 2010 06:39:05 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: The System http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-203433 The System Fri, 11 Dec 2009 17:52:54 +0000 http://www.blogstorm.co.uk/?p=3247#comment-203433 You are all missing the main point. Google already has access to everybodies search behaviour and history. The data mining methods mentioned have already determined, using the law of large numbers and wisdom of crowds, a data set that can be trusted. It's not something anyone can game on a scale not to be noticed! Google can then use this trusted dataset with it's other trusted datasets such as link popularity to produce a ranking score. You are all missing the main point. Google already has access to everybodies search behaviour and history. The data mining methods mentioned have already determined, using the law of large numbers and wisdom of crowds, a data set that can be trusted. It’s not something anyone can game on a scale not to be noticed!
Google can then use this trusted dataset with it’s other trusted datasets such as link popularity to produce a ranking score.

]]> By: Top 10 Search Posts Of The Week – 06/11/09 | Fusion Unlimited Digital Marketing Blog http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-192018 Top 10 Search Posts Of The Week – 06/11/09 | Fusion Unlimited Digital Marketing Blog Fri, 06 Nov 2009 15:22:30 +0000 http://www.blogstorm.co.uk/?p=3247#comment-192018 [...] 7 Google patent granted: Rank adjustments via click data [...] [...] 7 Google patent granted: Rank adjustments via click data [...]

]]> By: Website Boosting http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190535 Website Boosting Mon, 02 Nov 2009 19:12:18 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190535 Hi, here is a Report how Google deals with Click-Fraud. http://googleblog.blogspot.com/pdf/Tuzhilin_Report.pdf There are 3-steps to prevent Ffraud and over 1.000 People at Google works on this topic. The rate of invalid clicks is described there as < 0.02%. I think this paper is worth reading... ;-) Mario Hi, here is a Report how Google deals with Click-Fraud.
http://googleblog.blogspot.com/pdf/Tuzhilin_Report.pdf
There are 3-steps to prevent Ffraud and over 1.000 People at Google works on this topic. The rate of invalid clicks is described there as < 0.02%.
I think this paper is worth reading… ;-)
Mario

]]> By: PaulB http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190521 PaulB Mon, 02 Nov 2009 17:46:15 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190521 I agree that google probably is better than most at detecting click fraud, however there will be one crucial metric missing in serp clicks. When they work out PPC for an add on say adsense they can track if the user who clicked made a sale (if adwords buyer agrees) and this helps them work out visitor quality. However with serp CTR they have no idea what happens after the click so would seem to me very hard to measure the quality/likelyhood that the request is a bot. PaulB I agree that google probably is better than most at detecting click fraud, however there will be one crucial metric missing in serp clicks. When they work out PPC for an add on say adsense they can track if the user who clicked made a sale (if adwords buyer agrees) and this helps them work out visitor quality.

However with serp CTR they have no idea what happens after the click so would seem to me very hard to measure the quality/likelyhood that the request is a bot.

PaulB

]]> By: Dave http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190498 Dave Mon, 02 Nov 2009 15:49:47 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190498 Paul - while I agree with you that click fraud still happens, that report from theregister isn't solely about Google, its figures come from a range of ad networks. Paul – while I agree with you that click fraud still happens, that report from theregister isn’t solely about Google, its figures come from a range of ad networks.

]]> By: tag44 http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190407 tag44 Mon, 02 Nov 2009 05:55:40 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190407 Thanks for the post and for sharing the very resourceful information here. Thanks for the post and for sharing the very resourceful information here.

]]> By: PaulB http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190306 PaulB Sun, 01 Nov 2009 20:11:09 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190306 Google is good at detecting click fraud? Not so sure : http://www.theregister.co.uk/2009/10/23/botnet_generated_click_fraud/ Google is good at detecting click fraud? Not so sure : http://www.theregister.co.uk/2009/10/23/botnet_generated_click_fraud/

]]> By: Dave http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190297 Dave Sun, 01 Nov 2009 18:56:11 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190297 User data would be a lot harder to game - don't forget google already does a (relatively) good job of stopping click fraud with adwords listings. User data would be a lot harder to game – don’t forget google already does a (relatively) good job of stopping click fraud with adwords listings.

]]> By: Patrick Altoft http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190275 Patrick Altoft Sun, 01 Nov 2009 16:45:41 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190275 User data is actually a lot harder to game than link data - think about how hard it is for Google to spot some paid links. User data is actually a lot harder to game than link data – think about how hard it is for Google to spot some paid links.

]]> By: Available Domains Blog http://www.blogstorm.co.uk/google-patent-granted-rank-adjustments-via-click-data/#comment-190222 Available Domains Blog Sun, 01 Nov 2009 13:29:44 +0000 http://www.blogstorm.co.uk/?p=3247#comment-190222 Interesting patent. May serve the searches well. Interesting patent. May serve the searches well.

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