Here’s something I’ve not seen before – Google seems to be testing a new feature that displays product images alongside the snippet of a particular search result.
The images in the screenshot below (kindly provided by Glen Allsopp) are aggregated from this category page, resized and lined up alongside the traditional snippet and information.
My guess is that this will have a pretty big effect on the number of clicks that particular search result gets. It will be interesting to see if this test becomes a real feature like the inline sitelinks.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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I know that isn’t the most popular keyphrase in the world, but I’m sure their clickthrough rate must have increased a lot.
Note that I couldn’t see this last week when I ran the same query, so it looks like it is something they are testing.
Cheers,
Glen
I’ve seen image results for a while, but not for all searches. If they are testing its taking a while. If anything, I think Google are trying to include “search result options” for all searches, ie images, feeds, videos etc.
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