Google controls 37% of UK traffic, can you say monopoly
Hitwise today brings us news that not only does Google have a 90% market share of the UK search market but they control 37 percent of all web traffic as well.
A monopoly exists when a enterprise has sufficient control over a particular product or service to determine significantly the terms on which other individuals shall have access to it. How much does Google have to grow before they have a monopoly over web use in the UK?
Trademark rules
Another interesting figure from Hitwise is that next weeks trademark rule change is going to cause a drop in traffic of 7.6% to affected brands. It will take some time for this traffic drop to occur for most brands but 7.6% is a big drop in traffic, especially if it comes with a 7.6% drop in revenue too.
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 2 comments below, or add your own!
Can’t anyone slap a search engine on the internet?
Can’t you charge whatever you want for PPC?
Just because Google is very big doesn’t mean it is evil. Nobody is forcing you to use their services.
Live From Las Vegas
The Masked Millionaire
Plenty of monopolies have been broken up in the past.