Particularly frustrating about the results is that the first result that comes up in this search has nothing to do with the replaced “Uniblock” at all.

As it stands now there are over 15,000 pages which get returned for Uniblok. They have unique and highly recognized products in their market and they are a very established company. They have had this site for years.

This is an unusual SEO problem in that there seems little clear guidance in strategical approaches towards correcting it beyond recommendations to “add pages linking back.” I have read nothing else concrete beyond that except to adopt a ‘keep your fingers crossed and wait and see’ attitude.

Our client would like their site to be number one again for searches involving their name. Is there any helpful or constructive advice anyone can offer to help amend this as soon as possible?

Thank you.

BTW: Strategies attempted so far: organic SEO makeover of client’s site and writing of offsite articles on reputable news sites with appropriate deep level link backs. The campaign has seem dramatic increases in all targeted keyphrases except that most important one: Uniblok.
http://www.uniblokcanada.com is that site again.