We know that Google has been investing heavily to take Google Analytics from being the best free analytics product to the best enterprise product and the first of the new features are being announced this week.
Fantastic features such as engagement goals, improved custom variables, intelligence to alert you to sudden changes in traffic & configurable alerts when you get traffic spikes from certain sites are now included.
For full details read this post and the official Google announcement.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 4 comments… read them below or add one }
Initial thoughts are it looks good – especially the ability to automatically track filtered analytics trends and receive alerts when there has been a drop etc. That’s a great piece of functionality and should save a lot of time.
Problem is that we are getting more and more tied in with GA (either as a client or agency) and that worries me – all this raw data sits with G and we have no way of getting hold of it should we choose to.
I am waiting to the upgrade of analytics. I am totally satisfy on this tool served by google.
Find me on Digg | Facebook | Reddit | StumbleUpon | Twitter
Thanks for the post and for making all us aware about the new changes in Google analytics and its new features.
More comments from tag44The alert on sudden changes in traffic is awesome. It’ll allow us to spin up another server in a cloud environment if we get a rush. This is a feature I’ve been begging for.
{ 4 trackbacks }
Leave a Comment (registration is optional)