My (your) Google Adwords wishes
Kelvin from Sitevisibility and Kevin from SEOptimise have been discussing the features they want from the Google Adwords editor today and tagged me to offer my thoughts.
I’m not really a PPC expert but the main thing I hate is that Google hasn’t brought out a tool to replace Overture. They have the data and the brilliant Traffic Estimator does a great job but is pretty much hidden away.
Google should step up to the table and give webmasters and Adwords advertisers search volume data updated weekly.
What do you want?
If there are any PC experts who want more from Adwords please post in the comments and I will add your request to this post with a link.
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 4 comments below, or add your own!
One think that I found frustrating is that you can’t choose which of the search engines that Google powers can show your ads.
For example, I don\’t have a choice if I don’t want AOL to show my ads.
Hey Patrick,
one thing that I would find useful is the possibility to brainstorm a new ad. I had to create a “temp” campaign to test if want I want to write in new ads fits in the characters limit (for the headline, the description, the display url).
It would be useful to have a “brainstorm ads” button that opens a new small window, where you can type the text of an ad to see if it fits.
And maybe you could choose to save the ad for future reference. This feature is useful to create a swipe file of Adwords ads, that you can refer to when you need inspiration.
Hope I was able to explain my thoughts on this…
No one till recently has really talked about the traffic estimator tool makes me worried we’ve let the cat out the bag!
I would like to see accurate information about click fraud and the amount of refunds that Google issue – on aggregate. And the amount of click fraud that advertisers claim to experience. If it could be broken down by sector then even better!
If I am not able to identify a certain amount of click fraud in a given month, my clients often feel as though I am leaving money on the table for them. In reality, sometimes, the labor costs of identifying it, and chasing it up, outstrip the refunds that can be obtained when on a low monthly spend. Through having more accurate information I would be able to explain, through showing information, why it is not cost-effective for clients on smaller budgets to allot a lot of resources to click fraud monitoring.