GoCompare has recovered from their alleged link buying penalty and is now back in the top 5 for terms such as “car insurance”.
This is clearly good news for them but the wider implication is that even penalised sites can recover, as long as they are seen to be removing all traces of paid links.
It also shows that as long as you are a quality site you can still rank for “car insurance” without buying links which is the most reassuring part of this story.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 4 comments… read them below or add one }
I actually did a search for “GoCompare” yesterday and pagerank10.co.uk was #1 with GoCompare not even listed, today their back at the top with sitelinks!
Looks like they must have been working hard to clean up their paid link profile over the last few weeks.
Good for them, they just need a good bit of rep management to clean up the front page of Google now, if you are reading GoCompare I will take care of it for £5K.
Find me on Twitter
Since 2 of the listings are by me does that mean I get £1k of that?
More comments from Patrick AltoftSounds fair enough to me
{ 1 trackback }
Leave a Comment (registration is optional)