GoCompare has recovered from their alleged link buying penalty and is now back in the top 5 for terms such as “car insurance”.
This is clearly good news for them but the wider implication is that even penalised sites can recover, as long as they are seen to be removing all traces of paid links.
It also shows that as long as you are a quality site you can still rank for “car insurance” without buying links which is the most reassuring part of this story.
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