Comments on: Gio Compario campaign by Go Compare taken over by SEO blogs http://www.blogstorm.co.uk/gio-compario-campaign/ Internet marketing and search engine optimisation Fri, 27 Jan 2012 13:42:03 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Beckynaylor http://www.blogstorm.co.uk/gio-compario-campaign/#comment-176269 Beckynaylor Wed, 09 Sep 2009 12:50:23 +0000 http://www.blogstorm.co.uk/?p=2850#comment-176269 Good point Patrick. You see it more and more on TV adverts, companies suggesting that users just search for a slogan .. but what they fail to do is get themselves positioned in that Top 10 solidly before they start the advertising campaign. Often the slogans that they use are really easy to rank for aswell, so they're not doing themselves any favours if they don't think of SEO first and foremost. Good point Patrick. You see it more and more on TV adverts, companies suggesting that users just search for a slogan .. but what they fail to do is get themselves positioned in that Top 10 solidly before they start the advertising campaign. Often the slogans that they use are really easy to rank for aswell, so they’re not doing themselves any favours if they don’t think of SEO first and foremost.

]]> By: tom driefeld http://www.blogstorm.co.uk/gio-compario-campaign/#comment-176218 tom driefeld Wed, 09 Sep 2009 07:40:07 +0000 http://www.blogstorm.co.uk/?p=2850#comment-176218 Google needs to improve its results. The search engine says it wants companies to focus on their customers, not on Google. That makes sense, the customer is much better off when they are the sole focus of a company's investment. This is Google's problem. It is a waste of time and money frankly having to dedicate resources to compensating for Google's difficulty in providing their search customers with relevant results when that time and money can be better employed making better products and services for your customers. Google needs to improve its results. The search engine says it wants companies to focus on their customers, not on Google. That makes sense, the customer is much better off when they are the sole focus of a company’s investment. This is Google’s problem. It is a waste of time and money frankly having to dedicate resources to compensating for Google’s difficulty in providing their search customers with relevant results when that time and money can be better employed making better products and services for your customers.

]]> By: tag44 http://www.blogstorm.co.uk/gio-compario-campaign/#comment-175880 tag44 Tue, 08 Sep 2009 13:13:50 +0000 http://www.blogstorm.co.uk/?p=2850#comment-175880 Thanks for the post and for sharing such a resourceful article here. It really helps a lot.. Thanks for the post and for sharing such a resourceful article here. It really helps a lot..

]]> By: Blueligth SEO http://www.blogstorm.co.uk/gio-compario-campaign/#comment-175853 Blueligth SEO Tue, 08 Sep 2009 11:38:57 +0000 http://www.blogstorm.co.uk/?p=2850#comment-175853 Genius bit of hijacking, but nothing can take away that the advert itself is probably the most annoying advert in a long time, but hey he was only a tenner! Genius bit of hijacking, but nothing can take away that the advert itself is probably the most annoying advert in a long time, but hey he was only a tenner!

]]> By: dotseo http://www.blogstorm.co.uk/gio-compario-campaign/#comment-175839 dotseo Tue, 08 Sep 2009 10:06:35 +0000 http://www.blogstorm.co.uk/?p=2850#comment-175839 Thanks for sharing this article, it was just what i lookd for. Thanks agine, i had addet this site to my rss feed reader now :-) Thanks for sharing this article, it was just what i lookd for.
Thanks agine, i had addet this site to my rss feed reader now :-)

]]> By: SEO-Doctor http://www.blogstorm.co.uk/gio-compario-campaign/#comment-175833 SEO-Doctor Tue, 08 Sep 2009 09:44:47 +0000 http://www.blogstorm.co.uk/?p=2850#comment-175833 Nice work...this blog post is showing at #7 for the term and also in a news result :) Nice work…this blog post is showing at #7 for the term and also in a news result :)

]]> By: Dave Ashworth http://www.blogstorm.co.uk/gio-compario-campaign/#comment-175825 Dave Ashworth Tue, 08 Sep 2009 09:04:48 +0000 http://www.blogstorm.co.uk/?p=2850#comment-175825 Whilst I'd see the adverts and could see that this was some sort of attempt to compete with the meerkats, I had no idea that this bloke even had a name let alone a website/facebook/twitter account. With compare the market they made it clear from the off there were two websites, and whilst clearly promoting themarket were at the same time pushing themeerkat - there isn't even a link from the gocompare website to giocompario.com! I don't think this campaign will have anything like the success of themeerkat, in terms of successful character branding, and will soon enough just be recognised as an annoying fat bloke singing - but whether that works for their brand identity I suppose is another question. Whilst I’d see the adverts and could see that this was some sort of attempt to compete with the meerkats, I had no idea that this bloke even had a name let alone a website/facebook/twitter account.

With compare the market they made it clear from the off there were two websites, and whilst clearly promoting themarket were at the same time pushing themeerkat – there isn’t even a link from the gocompare website to giocompario.com!

I don’t think this campaign will have anything like the success of themeerkat, in terms of successful character branding, and will soon enough just be recognised as an annoying fat bloke singing – but whether that works for their brand identity I suppose is another question.

]]>