Giles Wareing experiment going badly
My recent attempt to rank for the term “Giles Wareing” on Google is going quite well, I’m at number 4 just after Amazon and The Guardian.
The only problem is that this search term has sent no traffic whatsoever despite Hitwise telling us it was the number 2 search term sending traffic to Amazon in the UK during July.
Lets see if you can figure out why this is happening, answers in the comments please. If nobody gets it right I will tell you next week.
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Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 5 comments below, or add your own!
People usually click the top 3 links ?
or maybe the survey was done wrong/ or maybe that was just a “seasonal” keyword and people searched for it in high amount during a specific period. Can’t think of anything else.
my guess is people are searching for the book. and dont click thru because of the description of your results.
I’m not using any methods, just posted about it on the blog and it ranked the next day.
Few things – first, your description tag is definitely a turnoff (good catch, JB).
Then there’s the fact that clickthrus drop geometrically as you move downward from #1.
Finally, Hitwise’s sampling method is a bit suspect. I don’t want to stir up controversy. But Keyword Discovery shows very little overall traffic on the phrase. Their Yahoo UK database only shows 31 searches on it.
Keyword Discovery isn’t necessarily any more accurate, but the inconsistency makes me wonder if there’s a lot of traffic there in the first place.
Patrick,
A couple of things to point out… The term sending traffic to Amazon.co.uk was “giles wareing” in quotations. For those doing keyword research – that might affect volumes slightly.
Also, the term was not the #2 term sending traffic to the site, but the #2 non-branded term. Searches for Amazon and its various spellings are much higher in volume.
Finally the data I provided was based on four weeks rolling to 21st July. Our data shows a decline since then in search volume.
Hope that helps and thanks for reading the blog!
Heather