Comments on: Forget about anchor text start building trust

By: David (glycodoc)

David (glycodoc) — Sun, 10 Aug 2008 23:51:54 +0000

Content (value given) is of prime importance, but a few anchored links probably won’t hurt either. Variety of methods might be best.

By: Travel Agents Wanted

Travel Agents Wanted — Fri, 02 May 2008 06:15:49 +0000

Thanks for the advice on anchoring text. It is not easy for someone to start up a new site. So many things to know and learn.

By: Top Profit Blog - Internet Business Success Stories! » Link Building this Week (10.2008)

Fri, 11 Apr 2008 09:52:47 +0000

[...] Altoft explains why you should aim at trust in stead of anchor text and discussed the problem of a keyword rich anchor text as [...]

By: Patrick Altoft

Patrick Altoft — Wed, 12 Mar 2008 12:55:18 +0000

You are right that smaller sites don’t sometimes need as many links but news marketing still has a place. Small sites could publish news for their company such as offers and industry news just for fresh content.

Every niche has a news resource and if yours doesn’t then consider starting one.

By: Luke

Luke — Wed, 12 Mar 2008 12:45:18 +0000

Something that annoys me is that a lot of people on here always refer to building links via news sites and media sites.

What about websites that are small and only want to be listed for none generic keywords, posting news articles every few days just isn’t worth it (money wise) and they will never get listed on large news/media sites.

I understand that setting up a blog and generating good quality articles is key to pushing large sites with large budgets etc but small time clients have to focus on getting linkbacks and not spending time on getting mentioned in a news article (which will never happen).

By: Bill Hazelton

Bill Hazelton — Tue, 11 Mar 2008 04:50:58 +0000

Interesting because we’ve been pounded in the head with the whole idea that “anchor text” is everything. But it’s so easy to game anchor text, which is more than likely why it’s been deemphasized in the algorithm?

Seems perfectly logical to me.

By: Bill Hazelton

Bill Hazelton — Tue, 11 Mar 2008 04:48:56 +0000

If anything, I think trust is really the majority of the weighting. The algorithm’s (particularly Google’s) are so advanced that things like anchor text are largely impactful only as an afterthought of a link profile that has been built with substantial trust upfront. Trustworthy back link profile should be the focus. After establishing trust and some aging of those trusted link, it seems like you should be able to fine tune with anchor text.

Yes?

By: Regan

Regan — Sun, 09 Mar 2008 23:49:45 +0000

One of the best ways to generate anchor text rich links naturally is by publishing news stories related to your niche

Interesting thought – going to invest some time with that in mind. My site is essentially an online business w/ an accompanying blog to aid in SEO and visibility.

Thanks for the suggestion.

By: Ed

Ed — Sun, 09 Mar 2008 15:35:06 +0000

Useful article. Again, it comes down to writing interesting, quality, fresh content.

By: Learn SEO

Learn SEO — Sun, 09 Mar 2008 11:22:21 +0000

In other words “act natural” and even if you are artificially building backlinks make the anchors colorful (perhaps thats the core of this article..no?)

Cheers