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Finance blog, why has nobody done this yet?

by Patrick Altoft on November 1, 2008

There is a huge opening in the UK for somebody to build a market leading finance blog and it’s just a matter of time before somebody decides to take the plunge.

Google likes to see diversity in the search results so to have a blog ranking for “loans”, “car insurance” and “mortgages” wouldn’t cause them any problems.

The key would be to hire expert writers from one of the leading finance publications as well as a PR company that was able to get the site into the mainstream media.

Top this off with minimal monetisation for the first year and an aggressive SEO strategy and for a modest initial investment you could have something worth £10 million in two to three years.

Who will be the first to do it?

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{ 15 comments… read them below or add one }

Craig 01 Nov 2008 at 12:24 pm

Patrick,

I thought about this after Johns Wu sold Bankaholic.com for a tidy sum last month.

What about sites like fool.co.uk – not necessarily a blog, but a huge finance site that ranks for some pretty good terms. Full of useful content and updated on a regular basis, this kind of site would be the main competition for someone who tries to build a market leading finance blog.

Oh, and moneysavingexpert.com does a pretty good job too.

Patrick Altoft 01 Nov 2008 at 12:29 pm
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Have you looked at the backlinks to Bankaholic? A very aggressive SEO strategy was used for that site.

There are major sites doing well but they have no SEO strategy for getting to the top for the really big keywords.

More comments from Patrick Altoft
Kieron 01 Nov 2008 at 1:42 pm

You’ll find that a load of the big finance portals like Money Expert, Fool etc. already have numerous blogs inside the site. Often written by industry experts and well known “gurus” within the industry. Likewise Martin Lewis has a blog within Money Saving Expert. So while you are right, there are no high profile stand-alone finance blogs there are plenty to be had within the finance portals.

Rob Lewis 01 Nov 2008 at 5:07 pm

Shhh… that was my plan. Except I’m lacking the quality writers, aggressive SEO strategy etc.

Krista 02 Nov 2008 at 3:51 pm

While we don’t have a blog, we do publish regular commentary for individual investors at Morningstar.co.uk

Jamie 03 Nov 2008 at 6:27 pm

One site which I have come across in the UK which is similar to bankaholic is

http://www.thriftyscot.co.uk

I notice they are ranked at number 5 for the term mortgage and number 3 for the term loan

EasyProfitPack 04 Nov 2008 at 12:52 pm

Come to think of it, you are right. There are no real finance blogs. This is an interesting situation and I think this is something that I would want to follow.

Its a surprise no one has really plunged into yet, the reason probably being that a finance blog would need to be accurate to the core.

Robin 09 Jan 2009 at 12:13 pm

Working in the vehicle finance market, a blog of this sort would be great to keep up to date and informed on the latest comment and news. Come on someone – get us something to use.

Ishtar 21 Jan 2009 at 9:35 am

Could it be that everyone reads US Personal Finance blogs instead? So they don’t feel that there’s a need for a UK-specific PF blog?

Allegra 27 Jan 2009 at 12:14 pm

Anyone seen http://www.rubii.co.uk? Only launched last month and already has a lot of quality posts. Mix of finance journos and industry experts it seems

DRB 23 Feb 2009 at 9:21 am

how long it will take to get an approval for a comment

basurocks 13 Mar 2009 at 6:50 am

I wish i could do it. Have to spend real good time and money.

Asset Finance 17 Mar 2009 at 9:06 pm
Karen Lloyd 27 Apr 2009 at 4:02 pm

Check my blog out for practical tips and advice on everything credit from my own personal experiences
Karen x

Loan site 28 Apr 2009 at 10:50 am

We could do with a couple of decent personal finance blogs in the UK but they seem to be lacking apart from the few examples mentioned above. Maybe it’s a cultural difference from the US and individuals (apart from guru’s and professionals) don’t like blowing their own trumpet about their finances on this side of the pond!

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