Feelunique.com has come up with a fantastic offline campaign to promote their website – advertising it on peoples eyelids.
We’ve covered offline marketing before but this is a first and has potential to get a lot of coverage at very little cost.
With the credit crunch continuing to bite why not try an alternative way of making money by renting out your eyelids as advertising space.
feelunique.com is offering people the chance to earn 10 pence per wink in return for displaying the company’s logo on their eyelid space.
People who sign up to star in the campaign will have the feelunique.com logo temporarily transferred onto their eyelid and will be paid on a Pay Per Wink (PPW) basis – up to a total of £100 per model.
Amy Rebours of feelunique.com says:”We all take notice when we’re being winked at so what better way to advertise feelunique.com than on people’s eyelids. It’s a genuine marketing first, which encourages people to spread a feel-good winking moment and earn some much-needed extra income in the process.”
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 18 comments… read them below or add one }
how are they approach tracking the winks?
Find me on Twitter
No idea lol
More comments from Patrick AltoftPPW is clearly the future and the only thing that can stand in the way of Google’s Ad dominance. The clever money is investing in the new wave of PPW brokerage start-ups as we speak.
That must have been one of the most obvious link bait I’ve seen in ages. They could have at least not made the contact email go to http://www.mischiefpr.com/home/ lol
I suspect the coverage they’ll get from this idea will be much greater than the coverage they’ll actually get from people winking!
Plus, nobody ever winks at me…
Is it April 1st? Have I slept through the winter?
Great bit of creative PR, nice find Patrick
Cheers, Jon
I recieved the following “further information”
“As you can imagine the demand to take part in our advertising campaign is high. We are compiling a list of people who will be selected to take part in the world’s first eyelid advertising campaign. If selected we’ll be sending you a batch of tiny stickers, which can easily be transferred onto your eyelids. You will need to apply the stickers and supply us with a picture of you winking (as evidence you’ve taken part in the campaign). We expect you to carry on winking in the run up to Xmas and will send you £100 as payment in return.”
We’ll be in touch shortly should you be selected.
Fantastic “Wink Bait!”
Sorry I couldn’t resist..
Reminds me of this:
http://www.metacafe.com/watch/1699160/white_house/
….Brought to you by Carls Jnr.
Just imagine the clawbacks if Google got involved and ran the PPW campaign for them, what if only 50% of your winks have resulted in full closure of the eyelid? or …..it has come to our attention when reviewing your account there are unnatural winking patterns, therefore it has been disabled.
they can pay me £100 for my eyelids… as long as it comes off.. I remember a viral campaign a few years back about paying for URLS on tattoos, crazy stuff….
I’m glad they are being selective in who will be used in their advertising campaign as I would feel very unique if I had an 18-stone burly builder winking at me.
Now I’m expecting Google to release Analytics for Winks
Definitly a viral campaign. Just recieved an e-mail from them reads as follows…..
I wonder if anyone was selected
“Hello,
Many thanks for your recent application to be a winker. We have had thousands of people apply to take part in our eyelid advertising campaign and the participants have now been randomly selected. We’re sorry to say that this time you were not selected, but as a thank you for applying we’d like to give you 10% off at our online beauty boutique http://www.feelunique.com. To claim your discount just enter the promo code WINK389755 at the checkout before 31st December.
We may well be looking for a new bunch of winkers in the new year so we’ll be in touch should you be selected.
Many thanks and have a great holiday season.
The feelunique.com team x”
I love your logo design.
Fantastic imagination with image.
Happy New Year to all
please pick me i need the money!!
Quirky idea, I’d end up walking into things though.
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