Facebook adds “view through” conversion tracking
Facebook is probably the webs most fascinating advertising platform and they are investing heavily in making it easier for advertisers to measure ROI. The latest change is a new conversion tracking system similar to Google AdWords as well as a feature that allows you to track customers who see your ad on Facebook (but don’t click on it) and then buy a product from you later.
This feature is likely to be a bit controversial because it’s very easy to get a lot of impressions on Facebook and just because an ad loaded on a page doesn’t mean somebody actually looked at it. We did a campaign last week on a CPC basis and got about 3 million impressions in one day for £150. If we were selling a mainstream product then quite a few people who saw the advert would buy a product in the future and Facebook could look like a very high ROI source.
I’m convinced that Facebook will one day merge their ads more into the content and suddenly everybody will be advertising on there just like with AdWords.
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 7 comments below, or add your own!
Nice to know they are adding this feature to Facebook advertising. Now all we need to figure out is what the value of a view through conversion really is. In Holland there are some heated discussions regarding this type of conversions, especially when it comes to affiliatemarketing and banners.
This sounds great but I am still a non believer in all these social marketing thingies. how to get on page 1 on google
Yes, true, facebook is making amazing leaps in improving and developing their advertising offerings. might actually put a threat to google PPC.
I totally agree with you. I can feel that Facebook is going to be huge as well. I think display advertising is going to have a massive change soon, especially with Facebook connect.
I saw this stuff the other day
I thought, this was huge and I just realized that, display advertising on websites could do the same thing.
Facebook connect rocks!
Hooh, pretty nice idea, thank you! I found your site via
I actually using my Facebook for advertising my Blogs and Articles. Facebook is one of the best tool for SEO. =)
ang Google said
What does Google say? According to Google, “View-through conversion tracking provides you with additional information related to the value of your display campaigns on the Google Content Network. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, a display ad on one of the sites on the Google Content Network. You can use View-through conversion tracking to better measure return on investment (ROI) for your display campaigns and optimize your campaigns based on how users are responding to your display ads.”
1 trackbacks
March 13, 2010 at 8:49pm