The following is a guest post from Marc Lawn, global CRM director at Premier Farnell and former head of marketing services at Britvic.
Nintendo has been the focus of speculation that it was behind a video of a young woman gyrating in just a T-shirt and knickers as she plays the Wii Fit hula hoop game.
Critics have suggested that the video is a publicity stunt to promote the Wii Fit because the man who posted it works in advertising. Nintendo has denied the claims.
But does it actually matter who posted the clip which has proved a worldwide hit with over 2m views on YouTube?
The video is entertaining and so people are drawn to watch it. In fact, marketing agencies would give their right arm to be behind such a big hit.
The YouTube clip has already spawned a host of spoof versions including one in which a woman films her boyfriend playing on the game console.
The videos are fun and light-hearted, and have spread the virtues of the Wii Fit around the globe.
The debate about who is behind the clip perhaps shows that we take the things too seriously. With scores of people complaining about advertising in general it seems like it is time to remember that the media is there to entertain not to be taken to heart.
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