Digg bait vs Link bait
Ever since Digg became the biggest blogger hangout on the web it has
been the target of thousands of webmasters, bloggers and internet
marketers desperate to use the power of Digg to promote their sites.
The appeal of Digg is that the demographic contains so many webmasters
that if your content is seen by 20,000 diggers there is a very good
chance 500 of them might write about your site and link to it.
Unfortunately a lot of people seem to think that getting dugg is an
easy way to promote low quality content and it’s this attitude that is
increasingly causing a lot of bloggers to fail dismally in getting
quality links. The problem is that a lot of bloggers sacrifice writing
good content to concentrate on pushing out top 10 lists every couple
of days.
No matter how many people read your article one simple fact remains:
if it’s not remarkable bloggers won’t write about it. Can you imagine
engadget deciding that the latest “Top 10 iPhone competitors” article
to be dugg is so amazing that they really need to point it out to
their readers? It just wouldn’t happen.
If you want to get links you have to push out remarkable content that
isn’t available anywhere else on the web. Getting dugg is a great way
to get remarkable content in front of thousands of bloggers but unless
your content is so good that they simply have to share it with their
readers the only links you will get are from sites that scrape the
Digg RSS feed.
What many people are calling linkbait or Link Bait, I call content.
Call me old fashioned, but if you try to create a buzz (and links) by
creating contrived content, the buzz you hear will be flies. – Eric
Ward
Post category: Linkbait, Social Media Tweet
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 6 comments below, or add your own!
Like the saying goes “Content is king”
Very true. I think it all comes down to Value. What value are you providing your readers with your content? Is it unique?
Little techniques are easy but not too important. It’s always the uniqueness and quality content.
Content is everything, try for just content not for digging, if your content is ok, everything else will come
Not to mention that in most of the cases, lists alone don’t help, no matter how thorough and researched they may be. If you don’t have some trusty digger to submit it for you, and a big bunch of friends, you have no chance to see the front page. Ever.
If you have the content, everything else will follow, but some things like digg can help in certain cases.