Compare The Meerkat PPC ads

by Patrick Altoft on January 21, 2009

Insurance comparison site Compare The Market has been running a Compare The Meerkat campaign recently. Today a Blogstorm reader spotted confused.com doing some funny PPC advertising on the phrase.

meerkat

Thanks Matthew!

Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.

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{ 11 comments… read them below or add one }

Luke Eales 21 Jan 2009 at 6:26 pm

They were very quick with this – the ads have been showing since the campaign first went out.

While this campaign by comparethemarket.com is pretty cool, it could be, well, confusing to some people. It’s a little ‘out there’.

I think Confused.com sits well on this SERP, showing itself as an alternative to the crazy modern world of meerkat marketing. Especially in light of their re-branding away from the loud voices, cardboard cutouts and repetition, and toward a clean, user friendly, stressless experience.

Thumbs up to Confused.com’s PPC guys!

Steven Finch 22 Jan 2009 at 5:26 pm

I have seen the PPC campaign and the ads on tv.. very funny. Great marketing idea and campaign from both companies.. have you also seen http://www.comparethemeerkat.com ??

Jamie Carruthers 23 Jan 2009 at 10:36 am

Compare the Meerkat website has picked up a fair number of links and will no doubt pick up a few more. What do you think they will do with this SEO-wise? Start adding keyword-rich anchor text back to Compare the Market? 301 redirect the site to Compare the Market at the end of the campaign?

Alen Todorov 03 Feb 2009 at 6:56 am

How did they got to make two ads for the same keyword with the same display URL ? Two accounts?

Cyrus 09 Feb 2009 at 7:04 pm

I must say that the Ads will have a lot clicks, hope they capture leads out of this, if not they will be losing a lot of money.

ppcmanchester 25 Feb 2009 at 1:08 pm

Surely compare the meerkat / market should also be appearing for “meerkat” and “meerkats”????????

Al 24 May 2009 at 12:05 pm

You wonder what the CTR is for each ad, and how much higher GoCompare (current #1 for this term) have to bid in order to counteract the expected higher CTR for the official ad. Im actually suprised that there’s only two competitiors bidding on this term, perhaps the rest in this market are either taking a moral standpoint, or they’re not willing to waste money on a term that converts poorly?

jessica 24 May 2009 at 4:32 pm

hi why do u have this website

Marilyn Jeffrey 11 Jun 2009 at 11:43 am

Where can I buy an Alexander toy

john johnson 10 Dec 2009 at 1:53 pm

ebay seller Enjoyprock only one available.

Fraser Mitchell 15 Jun 2010 at 3:37 pm

Very clever idea but I suspect it cost a lot of money and led to few conversions!

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