Insurance comparison site Compare The Market has been running a Compare The Meerkat campaign recently. Today a Blogstorm reader spotted confused.com doing some funny PPC advertising on the phrase.
Thanks Matthew!
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 11 comments… read them below or add one }
They were very quick with this – the ads have been showing since the campaign first went out.
While this campaign by comparethemarket.com is pretty cool, it could be, well, confusing to some people. It’s a little ‘out there’.
I think Confused.com sits well on this SERP, showing itself as an alternative to the crazy modern world of meerkat marketing. Especially in light of their re-branding away from the loud voices, cardboard cutouts and repetition, and toward a clean, user friendly, stressless experience.
Thumbs up to Confused.com’s PPC guys!
I have seen the PPC campaign and the ads on tv.. very funny. Great marketing idea and campaign from both companies.. have you also seen http://www.comparethemeerkat.com ??
Compare the Meerkat website has picked up a fair number of links and will no doubt pick up a few more. What do you think they will do with this SEO-wise? Start adding keyword-rich anchor text back to Compare the Market? 301 redirect the site to Compare the Market at the end of the campaign?
How did they got to make two ads for the same keyword with the same display URL ? Two accounts?
I must say that the Ads will have a lot clicks, hope they capture leads out of this, if not they will be losing a lot of money.
Surely compare the meerkat / market should also be appearing for “meerkat” and “meerkats”????????
You wonder what the CTR is for each ad, and how much higher GoCompare (current #1 for this term) have to bid in order to counteract the expected higher CTR for the official ad. Im actually suprised that there’s only two competitiors bidding on this term, perhaps the rest in this market are either taking a moral standpoint, or they’re not willing to waste money on a term that converts poorly?
hi why do u have this website
Where can I buy an Alexander toy
ebay seller Enjoyprock only one available.
Very clever idea but I suspect it cost a lot of money and led to few conversions!
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