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Comments

Read the 12 comments below, or add your own!

January 21, 2009 at 6:26pm

They were very quick with this – the ads have been showing since the campaign first went out.

While this campaign by comparethemarket.com is pretty cool, it could be, well, confusing to some people. It’s a little ‘out there’.

I think Confused.com sits well on this SERP, showing itself as an alternative to the crazy modern world of meerkat marketing. Especially in light of their re-branding away from the loud voices, cardboard cutouts and repetition, and toward a clean, user friendly, stressless experience.

Thumbs up to Confused.com’s PPC guys!

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January 22, 2009 at 5:26pm

I have seen the PPC campaign and the ads on tv.. very funny. Great marketing idea and campaign from both companies.. have you also seen http://www.comparethemeerkat.com ??

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January 23, 2009 at 10:36am

Compare the Meerkat website has picked up a fair number of links and will no doubt pick up a few more. What do you think they will do with this SEO-wise? Start adding keyword-rich anchor text back to Compare the Market? 301 redirect the site to Compare the Market at the end of the campaign?

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February 3, 2009 at 6:56am

How did they got to make two ads for the same keyword with the same display URL ? Two accounts?

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February 9, 2009 at 7:04pm

I must say that the Ads will have a lot clicks, hope they capture leads out of this, if not they will be losing a lot of money.

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February 25, 2009 at 1:08pm

Surely compare the meerkat / market should also be appearing for “meerkat” and “meerkats”????????

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Al
May 24, 2009 at 12:05pm

You wonder what the CTR is for each ad, and how much higher GoCompare (current #1 for this term) have to bid in order to counteract the expected higher CTR for the official ad. Im actually suprised that there’s only two competitiors bidding on this term, perhaps the rest in this market are either taking a moral standpoint, or they’re not willing to waste money on a term that converts poorly?

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jessica
May 24, 2009 at 4:32pm

hi why do u have this website

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Marilyn Jeffrey
June 11, 2009 at 11:43am

Where can I buy an Alexander toy

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john johnson
December 10, 2009 at 1:53pm

ebay seller Enjoyprock only one available.

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June 15, 2010 at 3:37pm

Very clever idea but I suspect it cost a lot of money and led to few conversions!

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September 20, 2010 at 9:55pm

Very clever and very funny…i reckon they’ll have made a few peopel smile and definitely dcored some website footfall…but conversions might have been low.

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