| When it comes to your PR budget, will you be expected to spend less and deliver more this year?
How does an ROI of 40:1 sound?
You may have seen the recent report in PR Week: Fifty-four percent of companies intend to reduce their agencies fees this year. Three in five PR agencies have been asked by clients to reduce their fees in recent months.
Businesses in all sectors are reviewing their external agency spend this year - and many are having to make dramatic savings.
But can agencies, with their typically high levels of fixed cost, offer the same level of service if their fee income is reduced?
Most conventional agencies have expensive leases and other financial commitments - and reduced fee income can only mean one thing: a reduction in the percentage of the fee that they can devote to work on behalf of their clients.
It doesn't have to be that way.
Since we launched our award-winning business in July 2007, we have avoided unnecessary overheads. We only invest in expert practitioners and in systems to make us more effective for our clients.
Heres how:
1. No expensive offices. We keep costs low by operating from a network of garden and home offices throughout the UK. That means that none of our income goes towards rent.
2. No receptionists. Our clients expect to speak to senior practitioners and we make ourselves available 24 hours a day, seven days a week.
3. An award-winning agency. We won Outstanding Small Consultancy of the Year at the Chartered Institute of Public Relations PRIDE Awards 2008. Do ask us to send you some samples of our work.
4. Embracing new media to keep in touch and be more productive. We may be spread throughout the UK, but we use phone and email plus an array of new media including Skype video, Twitter, Facebook, Huddle and others to keep in contact with each other and our clients. These services add no cost and help us keep our new media skills sharp.
5. Applying decades of experience. In just 18 months we have worked for many leading brands, including Vision Express, Sainsburys, PC World, The TechGuys, Eden Ventures, Reevoo, Magister Capital, RoadTour, Currys, Screwfix and others. Our work regularly delivers ROI as high as 40:1 and our stories often make national news.
6. Great people. We're all senior practitioners, either former national broadcast and print journalists or former in-house directors of communications, all of us with gold-plated contact books. Our ability to craft brand-enhancing stories with a commercial edge is second to none. Our record of placing stories online, in the national press, on television and on radio is first rate.
All of the skills and services that you need, in other words, to meet your PR objectives, and at a lower cost.
If you are currently reviewing your external communications budget and you'd like to consider an approach that makes your budget work harder, call now on 07702 684290 or email
hamish.thompson@1238kmh.com.
Below are some of the things we do: |
