Using our own online petitioning site, Twitition.com, we utilised a sample of its 7.6m signatures to gather data on the value of tweets on SERPs positioning, and found that the more tweets a URL receives, the higher up the rankings it sits.
If you’ve ever used Twitition.com, you’ll know that when you sign a Twitition, you send a tweet out containing the Twitition’s URL, so we can assume that a Twitition signature equals a tweet.
Our study found that URLs received a significant boost in Google rankings up to 50 tweets, when the effect seems to level out.
The subsequent benefit of gaining tweets is fairly minimal until around 5,000 tweets, when the average ranking of a URL is 31. URLs with over 7,500 tweets enjoy an average Google ranking of 5, whilst URLs over 10,000 tweets are almost guaranteed first page rankings.
Of course, there could be many factors at play here and we only used Google for this study, but what the results have conclusively shown us is that there is a correlation between number of tweets and Google rankings.
Take a look at the post on Branded3’s B3Labs for more information, and get in touch if you’d like to know more about this and how it could affect your SEO strategy.
As part of their push for Mother’s Day next Sunday, international florist chain Interflora is launching a number of initiatives targeted at consumers in London. Hiring the services of Manning Gottlieb OMD, they have gone all out to persuade commuters in the capital to buy their products for the 18th.
To promote both its three-hour delivery service and their mobile website, Interflora has put up a number of interactive flower displays across Central London where commuters can create a display that’s to their liking. Another key part of their Mother’s Day marketing push is the installation of large flower displays alongside big canvases, all of which will have QR codes that commuters can scan using their smartphones, thus demonstrating how easy it is to use Interflora’s mobile service.
Elsewhere, Interflora’s Mercury Man, their Messenger God, will be making an appearance near the displays at Paddington, Liverpool Street, Euston and Waterloo train stations. People are being encouraged to tweet him at @MercuryMan to tell him why their mother is worthy of a bespoke bouquet of flowers worth £1,000. The campaign is set to run from the 8th to 17th March.
The unparalleled growth of the smartphone market has seen QR codes become increasingly popular. Many companies are using them to appeal to consumers who work long hours and find themselves with very little time to shop for their products, and Interflora have recognised that.
Interflora’s marketing director Michael Barringer confirmed that Mercury Man will be around for the foreseeable future to help people in need, citing the long list of special occasions that happen during the year. MG OMD’s campaign was created after they were appointed to Interflora UK’s £1m media planning and buying account.
This week I’ve been at TFM&A talking about link-building strategies and also at the Some Comms conference in Manchester talking about our Twitition.com site and how we get 1.2m visitors per month to it.
Presentations are below via Slideshare, any questions drop me a note in the comments.
In the last few months our Twitition.com site is continuing to grow and it’s getting quite a bit of recognition in the industry – yesterday we won the innovation category at the Some Comms awards in Manchester and a couple of weeks ago we scooped the top award at the GoldenTwits in London.
Our twitition.com site has been very busy for some time now and always gets more than 10,000 visitors per day. Lots of people are big fans of the site and use it every day.
Last week the site got a pretty big spike and ended up getting 89,847 visits in a 48 hour period after both Lady Gaga (6.5 million followers) and Justin Bieber (5.4 million followers) tweeted out links to the site.
As you can see from the chart below Twitter traffic was pretty huge and if you include direct traffic (people using Twitter via apps) then it adds up to around 75,000 visits.
It’s fair to say that we are now surfing the crest of the first great Twitter wave. Slight tweaks to the interface (the recent introduction of lists) don’t disguise the fact that growth in US user numbers has stalled.
Multi-million dollar deals with Google and Bing, as well as translations (Spanish has just launched), will give the service a shot in the arm but its long-term future is somewhat of a mystery.
Twitter’s development so far has been fueled by users – and developers harnessing its API – not by the company itself. It is these continuing changes in the way it is used that will shape the service’s future and ensure its long-term success. But what are those changes and how will they impact?
This new dilemma was highlighted to me yesterday as I tried to update my LinkedIn social profile to include my involvement with MajesticSEO. LinkedIn’s privacy statement is robust and reassuring, but they have a new beta section asking me to add details about my company. The ”number of employees” section was a compulsory field. Now I am not especially precious about this data, but I serve many masters. My legally binding contract with MajesticSEO includes a confidentiality clause, naturally. Even if it didn’t, I think that I should make it just a LITTLE difficult for prying eyes to build up inside knowledge about businesses where I am not the controlling interest. What if you work for TESCO. How many employees even KNOW how many people work there? Read more →
RE:Making Money to Support your £1Billion Valuation
I have money. Not a lot of it. And I don’t want to give it all away. But I do have some. I would like to reach out from my pocket and give you a few quid if it makes a difference. However, unlike you, I don’t want to give anything away free, so please find below some things I want to pay you for. Read more →
Running a social media campaign is a great way to get lots of visitors to a website but its very hard to target the campaign to a particular country. If your goal is to generate links, buzz or blog subscribers then worldwide traffic is fine but what happens if you are primarily interested in local visitors?
In the past most people have used Digg, Reddit and StumbleUpon as the main networks to seed a viral article or blog post and this week I loaded up Google Trends to see which of these was biggest in the UK. As you can see below the daily traffic figures are nothing to get excited about and traffic to all of them seems to have dropped a lot in the UK during 2009.
Ever since Twitter launched the API loads of people have been delivering cool applications and a side benefit was that the links to those applications were not nofollow links. The API links are under each tweet where it says something like:
We run a popular Twitter app which has been used over 100,000 times which means there are over 100,000 links – all of which are worthless from an SEO point of view. Of course the app wasn’t ever designed for SEO but it’s still not nice to lose that many links in one day. Read more →
