Yesterday I was speaking at Conversion Conference about building conversions using SEO. The slides are below.
We’re very lucky here at Branded3 because a good percentage of our retained SEO clients are household brands. The fact we work with non-brands as well gives us a pretty good insight into the impact of “brand” on an SEO campaign and this post will hopefully convince a few people to start investing in brand campaigns again.
There are loads of reasons somebody might start a branding campaign and as long as you correctly track and monitor everything then each one is perfectly valid – as an SEO I’m mainly interested in two things:
Via the excellent ABtests.com comes a case study detailing how Crystal Ski were able to increase homepage conversion rates by 50% and decrease bounce rates by 20% by implementing a new design.
I think it’s really interesting to look at these case studies just to see how amazing a design change can be. Read more →
With shopping cart abandonment standing at over 50% it’s clear that creating user friendly forms is a very important part of ecommerce and online sales.
Forms are even more important on social networks where you have perhaps 10 seconds to convince somebody to sign up. The user registration processes on Twitter and Facebook have been refined and perfected to maximise conversion rates – notice how the “Signup” button on both sites are green which is the colour for “Go” and a good one for conversion rates.
Over the last couple of years the world has become a lot more focussed on maximising conversion rates and it’s a fascinating subject. Helping somebody increase their conversion rate from 1% to 2% and doubling their entire revenue in the process is pretty satisfying.
The main thing to remember with conversion rate optimisation is that not all industries are the same and there is no such thing as an “average conversion rate”. The chart below shows some of the leading performers on the web in terms of conversion rates and probably has a lot of you mentally calculating how much money your site would make with 35% conversion to sales!
How would you like a 38.6% conversion rate? Well that’s what ProFlowers has managed for May 2009 according Grokdotcom and Nielson Panel data.
Here are the top 10 converting websites for May 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
1. ProFlowers 38.6
2. Office Depot 28.0
3. Online Retail Total 25.6
4. Vitacost.com 25.0
5. Quixtar 23.4
6. Blair 23.4
7. Roamans22.6
8. 1800Flowers 20.5
9. Woman Within19.6
10. Spiegel 18.20
*Source: Nielsen Online / Marketing Charts
RT @randfish: Correlation between link metrics and higher rankings quantified: http://t.co/OMtSmh6B via the @openalgorithms project
@patrickaltoft / about 2 hours agoCheck out this presentation : SMX London - Tools for Pulling Rank http://t.co/yHKGoCE6 via @ipullrank
@patrickaltoft / about 8 hours ago@AnthonyHaniff DMCA directly from your lawyers to their host
@patrickaltoft / about 14 hours agoAlso they spend $30m on Facebook marketing outside ads !
@patrickaltoft / yesterday
