After a lengthy period of testing we are pleased to launch a new product which allows companies to track telephone sales with the same accuracy and detail as e-commerce transactions.
Personally I think this is one of the best tools I’ve ever seen and am genuinely excited about it.
The Call Metrics software integrates telephone call monitoring with popular web tools such as Google Analytics & AdWords conversion tracking as well as client CRM systems to provide the ultimate marketers dream – the ability to track ROI for marketing spend.
By setting up different telephone numbers for each marketing channel or sub-channel we can determine the source of your telephone sales and use this information to measure ROI more accurately than ever before.
You can allocate different telephone numbers to as many channels as you like, the following are some common suggestions:
- Organic search
- Paid search
- TV ads
- Referrals from a partner site
- Referrals from a super affiliate
- Banner campaigns
- A specific generic keyword
The system works by routing phone calls through a telephone system which is integrated with a web server. Data is captured and made available via your Call Metrics login interface as well as being posted to your Google Analytics account.
The Call Metrics system integrates with most CRM systems allowing you to actually track the value of your telephone sales rather than just the number of leads.
Further details
To explain the system in full web have prepared a PDF brochure with screenshots and details on CRM integration – to obtain your copy please email patrick @ branded3.com and we will send the details and talk it through with you via email or over the phone.
The system is competitively priced starting at just £100/month including monthly consultancy from Branded3 to help you make the most of the system. Costs depend on the type of numbers you require for example 0800, 0845 etc. Full details on pricing are available in the PDF brochure.
The consultancy value from our SEO & PPC teams alone is worth around £300 per month based on our current fees.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 12 comments… read them below or add one }
It really is a great idea! I’m not sure you can call it a ‘new product’ tho. I’m sure I’ve seen this before somewhere?
see more and more of this type of service
Going to play a huge part in the future particularly with PPC
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The Call Metrics product is brand new (we just developed it). There are other products on the market that do similar things though.
More comments from Patrick AltoftI think it will work for everyone. I am gonna try it.
Patrick – This looks like a great product. Does it also support North American local phone numbers, or are you planning to add that type of support in the future? Thanks!
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It’s UK only I’m afraid – there are US companies doing the same thing such as http://www.mongoosemetrics.com
More comments from Patrick AltoftDev Basu,
I know of a North American company that can track and record calls. It is a dedicated number that is assigned that allows you use it for specific types of media so results can be tracked on your advertising efforts. You can login and view the detailed info about the call. It’s a good system.
http://www.acsadvertisinginc.com/callworks
Patrick,
Love the idea of Google integration. Keep up the good work.
Any reason you aren’t making the PDF brochure available online?
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Because we would like to talk it over with clients when we send it to them.
More comments from Patrick Altofthi we built something similar some time ago http://www.crossmediatracker.co.uk we also pass the referrer onto the contact form and assign a unique ID to each medium.. didint integrate it with a telephone numbering system though.. we rely upon the client to provide the unique telephone database.
We’ve also found that a lot of CMS products can acheive the display of the UTN with minimal coding now so we stopped focussing on the product
anyway good to see others are trying to solve the same issue.
finally I’ve written a post about this and wider tracking issues on the Bloom Media blog http://www.bloommedia.co.uk/blog/strategy/how-to-track-the-roi-of-your-digital-marketing-perfectly
cheers
Great idea… I didn’t know this existed.
Our company AvidTrak, http://www.AvidTrak.com provides a search-keyword-to-call tracking product that provides keyword data for paid clicks as well as Organic keywords.
For PPC advertisers, we utilize a Search Engine’s API’s to pull each keyword’s respective click costs and are able to accurately identify the PPC spend for each phone call causing keyword. We’ve also integrated AvidTrak with Google Analytics such that call analytics reports may be viewed with Google Analytics.
We’re based in Mountain View, CA, and would be delighted to provide a product demonstration to Direct Response Marketers/Agencies interested in improving the ROI on their campaign spend.
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“Call Metrics – Phone Call Tracking for SEO, PPC, Affiliates …” http://tinyurl.com/cb7nq2 #seo
Call Metrics – Phone Call Tracking for SEO, PPC, Affiliates, Newsletters: After a lengthy period of testing we a.. http://tinyurl.com/cb7nq2
Call Metrics – Phone Call Tracking for SEO, PPC, Affiliates … http://tinyurl.com/cb7nq2
Phone call tracking for SEO and more http://www.blogstorm.co.uk/call-metrics/
is thinking that selling callmetrics will be like taking candy from the children of marketeers!! http://www.blogstorm.co.uk/call-metrics/
http://www.blogstorm.co.uk/call-metrics/ I’ve seen this somewhere before hhmmmm
Call Metrics… now THATS pretty damned cool! http://www.blogstorm.co.uk/call-metrics/
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