Connecting advertisers to publishers is a service that keeps PR agencies and linkbait/viral marketing companies busy every day of the year.
The value of having your product reviewed and profiled on a popular blog can be huge.
Today I’m pleased to announce a brand new never been seen before FREE service to connect online publishers and bloggers with advertisers.
The service, called Blogstorm Buzz Marketing, launches with input and support from several leading names in the online marketing industry.
Blogstorm Buzz Marketing is an email based group which allows advertisers to pitch to bloggers in the environment of a private discussion group. The only people who see your pitch are other members of the group and you can share as much or as little information as you like.
How It Works
An advertiser creates a new tool, releases a linkbait article or writes a press release. As part of the campaign the advertiser wants to get as many bloggers writing about and linking to the story as possible.
The advertiser sends the following email to the group:
Hi, I work for a gadget retailer and we have just released a brand new cool gadget. I really want to get some coverage from gadget blogs so if you can write about this then email bob@website.com and we can discuss prices and details.
Any interested bloggers or publishers can then contact the advertiser directly and offer to cover the story at an agreed price. The deal is carried out privately without requiring the advertiser and publisher to identify themselves publicly at any time.
FAQ’s
Why is this different to PayPerPost, ReviewMe etc?
Some of the existing services ask bloggers to use nofollow and disclose that articles are sponsored posts. We let publishers and advertisers make their own decisions on this matter.
Existing services make publishers and advertisers place their information in the public domain which allows close scrutiny by search engine editors. We allow publishers and advertisers to remain anonymous and only disclose their identity to each other.
How do I join?
To request an invite send an email to buzz@blogstorm.co.uk with some details about who you are. We don’t accept people unless we can verify their identity in some way – this is to make sure the group is as secure as possible. If you want to sign up to the group with a different email to the one you normally use to preserve anonymity then that’s fine – just make sure you tell us.
How much does it cost?
The price will depend on the value a post on a particular blog can give to the advertiser. This group is intended for more advanced marketers so I expect bloggers will be charging $50 to $5000 for an editorial and link.
Likewise we expect to have advertisers who are more than happy to pay large fees for an article and link on a popular website.
I’m an advertiser, what do I do?
The best way to use the service as an advertiser is to wait until you have a good story that a blogger or news publisher might reasonably have wanted to write about. Then send an email to the group (similar to the one above) and await responses.
I’m a publisher, what do I do?
As a publishers you need to monitor the group for stories you think fit the theme of you website. Once you see an opportunity then contact the advertiser directly and explain what publicity you can give and the details.
Are the links nofollow? What about disclosure?
The details and specifics of the links and blog posts you publish need to be discussed with the advertiser. We won’t be making any rules about how content should be published.
Why is this free?
At present the service is free but we reserve the right to charge a fee for advertisers to email their pitches to the group in the future. This is to cover the cost of having people moderate the forum so that people don’t send low quality content or spam.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 9 comments… read them below or add one }
I think this is a great idea especially letting advertisers and publishers remain anonymous except to each other and making their own deals.
I will join…
Connie
Good stuff, although you might want to turn-off comments so people don’t make it obvious who is involved
Great stuff! We’ll be interested in checking it out!
Lemme send you a mail about this. I am very much interested
Brilliant idea.
Is it happy Birthday to your blog based on the results from wayback machine:
http://web.archive.org/web/*/http://www.blogstorm.co.uk
a great means to link advertisers and publishers, thanks
i will check it out further
http://www.blogtogreat.com/
How many sites are part of the group?
Cool—-will keep an eye on it…
Awesome Idea… I want to join.
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