Promote your blog by linking out

by Patrick Altoft on September 20, 2007

One of the best ways to get somebody to read your website or blog is to write about them and link either to their website or a recent blog post they published. Every top blogger has a number of reputation monitoring tools they use to see what’s being said about them and they probably read most of the comments.

The key to attracting the most attention once they have read your post is to send them a huge amount of traffic. Nothing improves your reputation as much as when you link to a bigger site and send 1000 unique visitors.

Here are the top ways to drive traffic to another blog:

  • Featuring the link twice in your article, once at the start and once at the end.
  • Using call to action anchor text
  • Get your blog post on Digg, Reddit, StumbleUpon etc
  • Click the link 20 times yourself
  • Leave out a vital piece of information so the reader has to click on the link

Another good method is to wait until a famous blogger publishes a video on YouTube and then drive as much traffic as possible to the video. If you send enough you get a spiderable link from underneath the video telling the world exactly how much traffic you sent. The value of being top of this list can be quite high.

Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.

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{ 7 comments… read them below or add one }

Glen Allsopp 20 Sep 2007 at 8:25 pm

Very true, another way (sneaky) is too submit one of your pages to SU, then redirect it too a good page on another site ;)

Sander 21 Sep 2007 at 9:27 am

Thanks, nice article.

The article from copyblogger also covers nice results about click here..

From the website:
* “Click to continue”: 8.53%
* “Continue to article”: 3.3%
* “Read more”: (-)1.8%

As you can see that “Click to continue” gives the best results. Good tip.

Dave 22 Sep 2007 at 2:43 am

I am going to try and use the strategy more. However, I think there is one flaw with what you are suggesting. Can you realistically be sending 1000’s of visitors to another blog to get on their radar when you are just starting out?

Patrick Altoft 22 Sep 2007 at 7:57 am

No, but you can send them as much as possible. You will never send more visitors than actually read the article.

Matt 28 Sep 2007 at 10:34 am

This sounds like a very clever technique.

I’d say that even if you aren’t able to get a big flood of traffic to the more popular blog it’s still worth doing — and repeatedly — because that blogger will at least have a look at your site. If he/she likes it they’re sure to post about you with a link one day.

blogdemic 22 Oct 2007 at 12:29 am

take a look at blogdemic.com

Blogdemic is a new service that allows blogs to trade imps, base on related topics etc.

Blogdemic can dynamically/automatically create your advertising banner using your RSS feed and we also allow our users to setup default tags (like google adsense) to be disable along with our blog users tags (you can set the percentage)

dil okullari 10 Aug 2008 at 3:44 pm

it looks like a nice site, but it would better with multi language support, for example spanish.. but thanks..

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