Search engine optimisation from Blogstorm

Welcome to BlogStorm, the UK's most popular SEO & online marketing blog.

BlogStorm is written by Patrick Altoft, managing partner at Branded3, a Leeds based digital agency specialising in search engine optimisation, online marketing & web development.

Pizza Hut changing to Pasta Hut. Real or hoax marketing?

by Patrick Altoft on October 6, 2008

According to multiple reports in the UK newspapers today Pizza Hut is changing its name to Pasta Hut. The Pasta Hut website has a poll which allows users to vote on the name change which is strange given the fact it’s already going ahead.

A number of people are already suggesting it’s a hoax but would the FT.com have fallen for a hoax like this?
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Starbucks are about to need reputation management

by Patrick Altoft on October 6, 2008

Starbucks are about to need some of our reputation management services after it was revealed they have a policy of leaving a cold tap running non stop in every store.

This means they waste 23 million litres of water every single day.
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Ask.com redesign - is it too late?

by Patrick Altoft on October 6, 2008

Ask is about to unveil a new redesign today (UK users need to wait until the 20th to see it) and is promising improved search technology as well as faster and more relevant results.

Apparently Ask is more often used by people asking questions, for example “where can I buy car insurance” while the typical Google user just searches for “car insurance”.


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New Blog About OLED Organic TV’s

by Patrick Altoft on October 4, 2008

This month we are launching a new blog about organic OLED TV’s.

If that sort of thing interests you or you want to see whether we can get any readers then please go subscribe.

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Yahoo Site Explorer gets a redesign

by Patrick Altoft on October 3, 2008

Everybody’s favourite link analysis tool Yahoo Site Explorer has a new look today.

Yahoo should be congratulated and praised for not only making this tool available but spending time to update it as well.

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MSN Now Only Shows One Page of Search Results

by Patrick Altoft on October 2, 2008

MSN appears to have made a bold move and removed the ability to view more than one page of search results for high value keywords. They are clearly confident that a searcher will either find the right result on page one, click on a sponsored link or revise their search.

This is actually a very clever move by MSN - sponsored links on page one are far more lucrative than sponsored links on page two. My guess is that this adds up to more ad clicks and higher CPC’s.
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ezinearticles.com bigger than Reddit, Twitter, Delicious in UK

by Patrick Altoft on October 2, 2008

According to Hitwise ezinearticles.com is bigger than a lot of mainstream social sites in the UK.
News sites
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Bankaholic.com Wordpress Blog Sells for $15m

by Patrick Altoft on October 2, 2008

BankRate.com has acquired the bankaholic.com blog for $15 million according to recent reports.

Financial info site BankRate is expanding its financial product listings, as it’s acquiring Bankaholic, which provides info on deposits, savings accounts, and money market accounts. The company will pay $12.4 million up front, with another $2.5 million possible earnout over the next 12 months.

Bankaholic’s sole employee John Wu will assist in the transition and remain for an unspecified period of time. BankRate, of course, is exposed to some of the nastier aspects of the economy, though it’s held up fairly well and continued to grow.


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Yahoo Outing Sites That Send Spam Emails in Search Results

by Patrick Altoft on October 2, 2008

Lee Mccoy has spotted an interesting feature in the Yahoo search results today.

Yahoo


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Half the money I spend on links is wasted, the trouble is I don’t know which half

by Patrick Altoft on September 30, 2008

John Wanamaker, a US department store merchant, once came up with the most famous advertising quote of all time:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.


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