Comments on: Black Hole SEO, Don’t Get Sucked In

By: John bertrand

John bertrand — Tue, 01 Nov 2011 10:08:32 +0000

Understanding the mindset of consumers will increase value to your rankings and new leads.

By: Houston DWI Attorney

Houston DWI Attorney — Mon, 26 Apr 2010 09:09:06 +0000

Hi nice and interesting post. Thankyou.

By: Manly Sydney

Manly Sydney — Thu, 17 Sep 2009 10:15:05 +0000

Excellent post. Black holes are worse than death stars. Long live Luke Skywalker.

By: Ben M

Ben M — Mon, 22 Sep 2008 19:38:26 +0000

@A proper computer user

I understand that you might not ‘get’ what we do. But only in the sense that I don’t get why people eat Marmite. I don’t worry about it, and I don’t think you should either. Our clients see the metrics, the conversions, the sales, the value (etc) and continue to employ our services – it’s really that simple.

To me, Marmite eaters are odd, are odder than odd in fact, but I can honestly promise you that I have never been onto one of their ‘I love Marmite‘ websites and said “you are odder than odd” just because I felt like it. I just have to respect that they wish to employ the services of Marmite (albeit to leave their mouths smelling bad for hours on end!) as our clients wish us to increase volumes of relevant search traffic.

I want to ask whether you are a Marmite eater, but I won’t in case it seems rude.

And finally, SEO….optimising websites for search engines, not to ‘optimise a search engine’…Self-referential, maybe, irrelevance, nah!

By: A proper computer user

A proper computer user — Mon, 22 Sep 2008 18:15:16 +0000

One thing worse than black holes is stuffing advertising for so-called ‘search engine optimisation’ in the middle of Google search results. SEO (What? Do any so-called SEO companies optimise a /search engine/? No…) is a self-referential, irrelevant industry, off little use in the world of decent search engines, and of little interest to anyone other than itself and the poor web customers who believe they are paying for more than the emperor’s new clothes.

By: amY

amY — Mon, 22 Sep 2008 13:45:41 +0000

By: amY

amY — Mon, 22 Sep 2008 13:45:18 +0000

iv people fell into the black hole could they get out or still live. xx

By: SEO Company Mumbai

SEO Company Mumbai — Tue, 16 Sep 2008 12:23:54 +0000

I very much agree with what Mindy (Comment #3) has mentioned …

By: Don

Don — Mon, 15 Sep 2008 21:39:42 +0000

This topic is so timely. Back here in OZ. The big media networks are blatantly doing the same thing. They rarely link out when discussing a story. I feel that as the net develops here in OZ such a strategy will ultimately be fatal.

All it takes is for a movement to develop amongst the blogging community, not to link out to stories by this big fish and over time, they will feel the pinch.

You Gotta Give Love to Get Love!

By: Mindy

Mindy — Mon, 15 Sep 2008 12:32:06 +0000

I got my industry start working for a site that at the time had a toolbar PR of 8 yet they refused to allow us to add links to useful sites on the grounds that it would bleed PR (rather than the more logical worry that users would follow the free links rather than click on affiliate links or Adsense).

I have always found the idea of this non-sensical because the WWW is called a “web” for a reason and outbound links give context to your content just as much as inbound links give weight to your pages.

Plus, it’s a lot easier to reclaim a user who has followed a link, found the information and backpaged, than to reclaim a user who has gone back to a search engine to look for the original source of information if you haven’t provided a link.