Last year Microsoft launched a new search engine which couldn’t find itself and obviously didn’t want to make the same mistake again.
It seems that the MSN Live Search results for each country have all been hand edited to include the geo-specific version of Bing.com as the top result. You can tell by the fact the URL being indexed is www.bing.com/?mkt=de-de when you search on MSN.de and www.bing.com/?mkt=en-gb when you search on MSN.co.uk
Those URL’s don’t exist and both redirect to a holding page so there is no way anybody would be linking to them. Google certainly isn’t indexing them.
Joking aside I’m looking forward to using Bing, about time somebody started eating into Googles 90+% market share in the UK. Most SEO’s with less than a few years experience probably don’t remember the days of optimising for more than one search engine.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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“So why did we pick Bob Hope as the new core of our search? We needed a brand that was as fresh and new as our approach. Finding a webpage that has anything to do with the search terms you entered is so passé, dahling.” My blog rant: http://notnews.today.com/?p=500
bing seems to be interesting I am curious to see how it challenge Google,now all are taking different perspective in launching as Wolfram alpha’s stephen alfa said its not search engine it’s computational knowledge engine ,Microsoft saying we don’t want another search engine bing is decision making engine ,all seems to be left the only search engine that is Google .May all admitted the fact that Google is the king and they are finding different ways to get their product noticed.no problems to Google.
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