Comments on: Average Ecommerce Conversion Rates

By: 46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts | SEOptimise

Thu, 20 May 2010 16:01:11 +0000

[...] Average Ecommerce Conversion Rates [...]

By: bewitched

bewitched — Thu, 31 Dec 2009 01:15:59 +0000

This is so informative. have tou tried Business catalyst?

By: Creating Usable & High Converting Web Forms

Creating Usable & High Converting Web Forms — Wed, 30 Sep 2009 09:45:16 +0000

[...] Usable & High Converting Web Forms by Patrick Altoft on September 30, 2009 With shopping cart abandonment standing at over 50% it’s clear that creating user friendly forms is a very important part of ecommerce and online [...]

By: tag44

tag44 — Mon, 28 Sep 2009 13:29:56 +0000

Thanks for sharing the e-commerce conversion rates, i really in search for the same.

By: stacy adams

stacy adams — Fri, 25 Sep 2009 18:33:23 +0000

I average between 1-2 percent selling mens fashion suits and apparel. I really don’t know how I could lift it higher

By: Luci

Luci — Fri, 25 Sep 2009 08:08:35 +0000

Hi and thanks for the post. From looking at the top 10 online retailers, I can’t see any that strike me as particularly prevalent in the UK? As such, the figures provided further down in the posts seem a little disconnected without anything to link them to. Do you have any conversion rates for major UK online retailers?

By: Average Ecommerce Conversion Rates | Affiliate Program Marketing Online

Average Ecommerce Conversion Rates | Affiliate Program Marketing Online — Fri, 25 Sep 2009 07:20:45 +0000

[...] Average Ecommerce Conversion Rates [...]

By: Patrick Altoft

Patrick Altoft — Fri, 25 Sep 2009 07:09:41 +0000

Charles I got the figures the wrong way round on that, fixed now.

By: Charles Nicholls

Charles Nicholls — Fri, 25 Sep 2009 05:34:14 +0000

Thanks for posting this. Unless Iâ€™m missing something here, I donâ€™t see how you can draw the conclusion about the differences between the UK and US based on the data in the charts. You state that: â€œshopping cart abandonment stands at 52% in the UK compared to just 35% in the US.â€ The data in the charts suggests that shopping cart abandonment in the UK is 50.1% in March 09, and 65.61% in the US. This is in line with other sources of data. For example we track shopping cart abandonment rates in the US and are currently showing 63% on average. I always caution people about comparing their conversion rate with industry numbers. Ecommerce businesses are very diverse, and the rates differ considerably between sectors. But itâ€™s also important to consider how this data is collected: conversion rates vary considerably within sectors simply because companies calculate website conversion slightly differently. This applies to all industry data including the Coremetrics data cited here. To illustrate the point, try moving the top of your conversion funnel to an earlier page in the process, and youâ€™ll see your abandonment rate jump. Move it lower and it will fall dramatically. Your rate hasn't breally changed, just what you are measuring. What is more useful is to look at your own conversion rate over time, and see how changes you are making to the site are affecting it. To Marcâ€™s comment, Iâ€™ve written several blogs on why people abandon shopping carts, and what you can do about it here.

By: Patrick Altoft

Patrick Altoft — Thu, 24 Sep 2009 18:37:55 +0000

Improving conversion rates will be dealt with in some other posts.