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Apple iPhone: Marketing at its best

by Patrick Altoft on September 5, 2007

Apple have just pulled off a marketing move that no other company in the world would dare to even attempt.

For months the iPhone has been selling very well at a price tag of $599 and Apple has today announced a price drop of $200. Early adopters are upset and some consider the $200 to be “wasted”. Most just accept that the price drop was inevitable.

Apple started off with a high price to cover marketing and development costs as well as to create the perception of the iPhone being worth $599. Now the iPhone is $399 it suddenly became a great deal and will sell in even larger quantities.

Giving your customers the feeling they are getting a great deal is the holy grail of marketing, get that right and nothing will stop you.

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{ 5 comments… read them below or add one }

Today Is Not Over Yet 05 Sep 2007 at 10:50 pm

The ‘classic’ will hold all my songs… but the touch one… mmmmm touch screen :p

Hawaii SEO 06 Sep 2007 at 12:48 am

I’m still holding out until Christmas. I expect some improvements. I hope to use the iPhone as a portable USB hard drive. Hopefully they will have this functionality soon.

Essam Altuhafi 07 Sep 2007 at 8:15 pm

I am holding out until Christmas too. I am so happy that the price is down now, before i buy it ;-)

Radhwan 09 Sep 2007 at 8:26 pm

WOW

Social Bookmarks 25 Aug 2008 at 9:31 pm

Thanks for the article on Social Bookmarking! Very informative… and timely! Keep them coming.

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