Apple have just pulled off a marketing move that no other company in the world would dare to even attempt.
For months the iPhone has been selling very well at a price tag of $599 and Apple has today announced a price drop of $200. Early adopters are upset and some consider the $200 to be “wasted”. Most just accept that the price drop was inevitable.
Apple started off with a high price to cover marketing and development costs as well as to create the perception of the iPhone being worth $599. Now the iPhone is $399 it suddenly became a great deal and will sell in even larger quantities.
Giving your customers the feeling they are getting a great deal is the holy grail of marketing, get that right and nothing will stop you.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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{ 5 comments… read them below or add one }
The ‘classic’ will hold all my songs… but the touch one… mmmmm touch screen :p
I’m still holding out until Christmas. I expect some improvements. I hope to use the iPhone as a portable USB hard drive. Hopefully they will have this functionality soon.
I am holding out until Christmas too. I am so happy that the price is down now, before i buy it
WOW
Thanks for the article on Social Bookmarking! Very informative… and timely! Keep them coming.
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