Amazing Analytics360 Wordpress Plugin

by Patrick Altoft on July 16, 2009

Wordpress is fast becoming the best CMS in the world thanks to the range of fantastic plugins that are available to do anything you like. I don’t normally blog about plugins but the new Analytics360 plugin from MailChimp is fantastic.

As you can see in the screenshot below it brings Google Analytics data into your Wordpress dashboard and overlays your blog posts on top of the data. Clicking on the orange dot brings up details of the blog post and number of page views that day.

analytics360

According to Joost you can use this in conjunction with his Google Analytics plugin to track RSS readers using the utm_source parameter (make sure you also use the All In One SEO plugin with rel=canonical turned on before you start URL tagging).

What do you think?

Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.

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{ 9 comments… read them below or add one }

Joost de Valk 16 Jul 2009 at 8:08 am: Hey Patrick,

you’re right about the canonical, but: my Analytics plugin also has the option to do hash tag based tracking, so #utm_campaign instead of ?utm_campaign, which saves a lot of trouble Unfortunately, MailChimp doesn’t have that option yet, just sent them an email asking for them to add that option.

Cheers,
Joost
Tim Parsons 16 Jul 2009 at 12:25 pm
Find me on Facebook | Twitter: Do you have to share your Analytics data with MailChimp to use this plugin? Do they see your stats, referers, keywords?
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Patrick Altoft 16 Jul 2009 at 1:10 pm
Find me on Twitter: I have no idea Tim, good question.
More comments from Patrick Altoft
Joost de Valk 16 Jul 2009 at 1:20 pm: Nope they don’t.
vwackrill 17 Jul 2009 at 9:04 am
Find me on Twitter: Just out of interest, what’s with the bizarre date scale along the x axis?
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dougal 17 Jul 2009 at 10:44 pm
Find me on Digg | Facebook | Flickr | StumbleUpon | Twitter: @vwackrill What do you mean about the date scale? What’s bizarre about it?
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Hubtonomy 18 Jul 2009 at 1:29 pm: Yeah, the dates seem to be mixed up.

Whilst it is an impressive plugin I find it easier to review the analytics for all my sites rather than just one site at a time.
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Navin Poeran 19 Jul 2009 at 5:17 pm: Too bad, it requires php 5 or higher
blogreign 21 Jul 2009 at 2:41 pm
Find me on Digg | Reddit | StumbleUpon | Twitter: i just got a blank page after installed successfully.
dream host is my hosting, it support php5.
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