After 350 submissions to Digg Mahalo finally hit the homepage on their own merit today with an excellent story and some great video linkbait. Looks like Jasons plan of using social media and linkbait is finally paying off.
The first time they managed it the story was submitted by Digg founder Kevin Rose so that doesn’t really count. The second time they were buried on 400+ Diggs so that doesn’t really count either.
It just goes to show that maybe some pages, such as search engine results pages for example, don’t really need a Digg button. Maybe the success rate would be better by only having Digg buttons on things that might actually have a chance on Digg?
If Jason was to use a more structured approach by releasing one article for Digg per week and asking his guides around the world to maybe give it a vote then the site would do far better. Or maybe if this social media marketing campaign is serious he needs to hire a top Digger to edit the articles and then submit them.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 2 comments… read them below or add one }
I’m not really a big fan of mahalo but this video was pretty funny! The better and better and better bits were nicely done.
You’re right though – it’s definitely a case of quality over quantity when trying to make the digg homepage.
Fantastic article!
We’ve been doing humor hook linkbait on the web since 1995 at Zug.com
It would be great to get your feedback on the comedy linkbait angle!
Shelah
Marketing Assistant
http://www.zug.com/us/about/link-baiting.ht
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