Google AdWords just got a lot more complicated thanks to a new feature called Search Funnels.
Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.
The process of tracking only takes into account AdWords ads so it’s far from an ideal solution (ideally this would be done in Analytics, not AdWords) however it’s certainly a big step forwards. Basically when somebody clicks on an advert Google monitors the other searches they perform for 30 days and, in the even that they end up converting on your site, all their searches and clicks where they either saw your advert or clicked on the advert will be reported to you.
Full details here & a good overview here.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 4 comments… read them below or add one }
Hi Patrick. I saw this on Search Engine land yesterday and was really excited that I may have a way to better understand which keywords suggest an intent for research and those that relate to consumers toward the end of the funnel.
The only thing is that I cannot find it in my adwords account? I followed the path given by the video. I am a UK advertiser, has this only been rolled out in the US?
As always great post, concise and delivered just after lunch so that I can ease myself back into work.
Look forward to your reply
Find me on Twitter
Hi Christian – I’ve not personally seen this so it might not have hit the UK yet. Will keep you posted.
More comments from Patrick AltoftThanks Patrick.
I will let you know if I come across it first.
Regards
Hi Patrick, Just to let you know I have just seen this in one of my UK accounts.
Yet to have play but my colleague has been.
Should get some really useful data from these reports.
Look forward to your next article
C
{ 2 trackbacks }
Leave a Comment (registration is optional)