The single most useful way to find high value keywords has always been to look at the exact search keywords driving sales via AdWords and copy them. Looking at the keywords you are bidding on is useless, looking at the keywords that people are actually searching for is very important.
This month Google is finally going to add a report to Analytics which shows the exact search keywords for AdWords campaigns in your reports, previously this was only available via AdWords (great if you have access, not so great otherwise) and by a filter which was quite hard to implement.
Over the coming weeks, we’ll be making a new set of AdWords reports available in Google Analytics. These reports expand significantly on the AdWords reports you currently see in your account. For example, you can break out your AdWords traffic by actual search query, match type, distribution network, and many other AdWords attributes. We’ve added reports for day parting, placements, and destination URLs.
You can see a video of the new reports below:
Interestingly the asynchronous tracking tag is now out of beta and will be the default option for new users.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 4 comments… read them below or add one }
Thanks for Update. I really liked this post and quite eager to check out some of reports like day parting data for Paid Traffic on my website.
BTW any idea how to access day parting data in analytics for organic traffic (non paid traffic)?
Adword is a great and tremendously helpful tool. I have been using it for keyword research.
indeed adword is a great tool for keyword research,
Adwords is such an awesome tool, use it every time I start an online campaign for a client.
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