Advanced SEO for ecommerce sites presentation from Internet World

hyderali

May 12, 2011 at 1:56pm

Thanks patrick,

I really like the first two slides & the roadmap for product launch.Would be nice if you’d given more weightage on link building methods for ecommerce sites. Also, eagerly waiting from your end to know more on panda update for ecommerce site to regain lost ranking.

Thanks again.

Caroline Bell

May 12, 2011 at 3:21pm

Really good presentation Patrick. I would have liked to have seen it ‘live’.

It’s a touch challenge optimising a big e-commerce site and your tips are a valuable help to both newbies and pros.

I picked up a couple of good tips

Looking forward to hearing you speak at SMX London next week.

Frugal Living

May 12, 2011 at 5:15pm

SEO for ecommerce sits is a little bit harder because you have to add some type of value in order for other sites to link to you

alessio

May 12, 2011 at 6:36pm

Very interesting presentation, Patrick: thank you for sharing it.

Allan

May 13, 2011 at 6:23am

Great content, I’m always open for new tips and knowledge, I like your website, will check back soon, hehe

Dan

May 13, 2011 at 7:50am

Didn’t knew that you had to do so much seo for an ecommerce site.

Steve Johnston

May 13, 2011 at 9:32am

Hi Patrick, I’m a big fan of what you write and am always impressed with your dedication to Blogstorm alongside holding down a day job at Branded3. Nevertheless I am a little disturbed by what I understand from slide 4, which shows your Roadmap for a product launch. It seems to be saying write a link-worthy blog post about the product prior to launch, and then after you’ve built links to it redirect them to the product page after launch. Isn’t this a bit ‘grey’, as, surely, you are manipulating the link love for one thing – the blog article – onto another – the product page. I know they are both about the product, but this seems to me a little too ‘sharp’ to be building an e-commerce strategy around.

Patrick Altoft

May 13, 2011 at 11:11am

Steve – My suggestion is to write an article about how a new product will be coming out soon and then redirecting it to the product page when the product is ready for sale and the blog post is no longer relevant. Seems a perfectly legitimate strategy to me, I would do this whether search engines existed or not.

Reply

Jonathan

May 13, 2011 at 9:39am

Thanks 4 the presentation. I can see why the top keywords are are retained ex Audio visual & technology specialty e-tailer, AlltecStores recently acquired and relaunched Headphones.com as part of their website network. Makes a lot of sense when you look at your presentation if you do not pay to high a price, but then seo prices for good people are high.

Steve Johnston

May 13, 2011 at 11:58am

Okay, I understand, however, I think the more link-worthy the blog post – which appears to be a critical part of the plan, i.e. somewhat more than a release announcement – the less it becomes a legitimate source of a ‘permanently moved’ redirection to the product itself.

I don’t mean to sound picky about this, but a piece of linkbait about a forthcoming product, that might achieve your ‘Social Media’ > ‘Link building’ > ‘Blogger Outreach’ > ‘Rankings’ > ‘Traffic’ objectives is hardly 301 material to the product itself, which is unlikely ever to enjoy such links.

I do appreciate this is a particularly tough part of enterprise e-commerce SEO, and doesn’t get much easier when trying to get quality links into those really valuable and highly important category pages. All said, I don’t mean to sound too critical. Particularly as I happily consume your good stuff without comment!

Keep up the good work.

mary j

May 13, 2011 at 2:05pm

I really like the total presentation,that is great presentation Patrick.

Jason

May 13, 2011 at 7:20pm

Great presentation!

So I do have one question though; how do you get people to place the widget on their site?

What’s the incentive for the site owner? Is there an affiliate relationship of some kind?

Patrick Altoft

May 15, 2011 at 7:20pm

Jason, the incentive varies depending on the site. It could be anything.

Reply

Kent

May 16, 2011 at 9:35am

The 3rd page is very helpful, the process for eCommerce website, it is new thing for me to consult my customers, just not quite sure if the roadmap suitable for Malaysian eCommerce site since there are some difference in between consumer behaviour in Malaysia compared to your country, Patrick.

Do you have any data regarding Malaysian eCommerce indsutry?

Jason

May 16, 2011 at 7:23pm

Thanks Patrick –

Thanks for the comments re: incentivization. I imaging it could be anything, do you have any good examples of getting widgets on a site without either a previous relationship or a affiliate/monetary relationship of some kind?

Thanks!

Kris

May 17, 2011 at 9:39am

Thanks for sharing this Patrick.

We’re working ona really tough ecommerce site at the moment and this has now given us a few ideas on how best to tackle it.

Keep the great content coming.

DEP Ecommerce Consultants

May 18, 2011 at 6:04am

This is absolutely dynomite. The slide on content syndication around product releases if priceless.

John from Web Design Melbourne

May 19, 2011 at 11:48am

Hi Patrick,

Very nice presentations,
E-commerce site challenges on page 2 and 3, agree with the things. We have to face keywords issue while working on E-Commerce site, as per seo guidelines and rules we need to work on 3-4 keyword for each page. But practically it’s not possible to target 3000 keywords for single site, we can’t focus on too many keywords.
Do you think it possible? please suggest

Thanks for interesting post
John

Tom

May 23, 2011 at 7:51pm

One of my favorite things about the SEO community is how willing everyone is to share ideas, legitimate ones, amongst themselves. United we stand! Thank you, Patrick.

iDCx

May 25, 2011 at 11:56am

Thanks for the upload Pat.

Good read that one – esp like the roadmap slide!

Nice post – thanks!

DC

Phil

May 25, 2011 at 4:51pm

Great presentation. i think the key is incentivisation. Thanks again.

genite

May 27, 2011 at 8:16am

Hey I really like your link building ideas.

Austin_SEO

May 27, 2011 at 8:29pm

Brilliant presentation, and good overview of e-commerce SEO strategy.

Surprised there was no mention of creating supporting web pages and landing page copywriting — these can significantly enhance SEO (and SEM quality scores). Our Austin online marketing company has been very successful in driving traffic, conversions and reducing PPC costs with this.

Thanks,

Aptus It Support Brisbane

June 9, 2011 at 4:37am

awesome presentation full of great tips nice roadmap!

sarah

June 15, 2011 at 10:19am

thanks for sharing this Patrick, I’ve really enjoyed the presentation, your advice is a valuable help, thanks again.

Craig Killick

June 20, 2011 at 4:17pm

Just came across your presentation – some really good ideas. The constant challenge of attracting people and keeping them engaged to a sales site.

I think for any commercial website, it’s getting harder vs. publishers who have the ready made audiences.

Personally, I see Niche e-commerce as the only real untapped area vs. the massive ‘Oligarchs’ of Amazon and the like.

Duran

June 23, 2011 at 1:09am

Thanks a lot, you really gave me a few good ideas!
especially for the link building strategies.

i will sure come to read more in this blog.
have no clue how i missed it.

mary

July 1, 2011 at 1:59am

Thanks Patrick ,it is Very interesting

Jon

July 7, 2011 at 11:07pm

Thanks for the info. We are just getting started with SEO for our E-commerce site and every little thing helps.

seo course mumbai

August 25, 2011 at 10:08am

just loved the product launch roadmap slide, well explained, the presentation is good.

ride on sweeper

September 8, 2011 at 9:39am

It’s a touch challenge optimising a big e-commerce site and your tips are a valuable help to both newbies and pros. I’ve really enjoyed the presentation, your advice is a valuable help, thanks again.

Hood Web Management

November 7, 2011 at 8:59pm

Excellent tips in there – thanks for posting.

For expired products you recommend keeping the pages live and showing similar products. At what point do you think that gets to be too much. For example, on a site like eBay that’s has a high churn?

Robert Jones

December 11, 2011 at 9:53pm

Thanks for some brilliant tips. We’re planning on setting up an E-Commerce website shortly.

Stables For Sale

December 22, 2011 at 11:22am

Thanks for some great tips. I’ll be implementing some of these shortly!

amsale web design

December 25, 2011 at 4:06pm

hi! does anybody know where I can get more info on widget link building?