34 Days Until a4uexpo

by Patrick Altoft on September 9, 2008 / 4 responses

The UK’s premier affiliate marketing event a4uexpo takes place in London on October 14th and 15th and I’m planning my first visit.

See you there!

Here are some more details from the press release:

From monetising user-generated content and optimising SEO strategies to successfully working with Video and securing buy-in at Board level, this year’s a4uexpo Conference provides the ultimate one-stop shop for getting to grips with Affiliate Marketing.

The two-day educational Conference, which is being held at ExCeL London on October 14-15, includes a mix of formal presentations, panel discussions and hands-on workshops, and has been devised to assist delegates who are looking to Deliver a successful Affiliate Marketing campaign, Enhance and Maximise existing activity and realise the potential of Integrating Affiliate Programs with other Online Marketing techniques.

Matthew Wood, organiser of a4uexpo, says: “a4uexpo is all about learning, not sitting through sales pitches. This year’s agenda has been driven by the delegates, debated by the 20,000 members of affiliates4u and responds to the real issues facing everyone working in this dynamic industry.”

With Speakers chosen to enlighten New Starters through to Experienced AM practitioners, the event brings together an unrivalled team of International and UK-based Affiliate Marketing experts & Online Marketing professionals. Highlights include:

• Mobile Affiliate Marketing pioneer, Peter Glaeser, explores how Advertisers and Affiliates can make money on the Mobile Internet too
• How a start up can enter the Affiliate channel according to online marketing veteran, David Kelly, who’s career spans eBay, Amazon, lastminute.com and who is now CEO of mydeco.com
• AOL’s advertising sales head Michael Streckler looks at the central role Affiliate Marketing now plays in the Digital Ecosystem
• Coull founder Irfon Watkins on how to maximise the widely under-utilised Video resource via the Affiliate channel
• The Affiliate Advantage, The Law and The Future of Social Media according to Search specialist Big Mouth Media’s Andrew Girdwood
• Extreme SEO Strategies for Affiliates from some of the industry’s most respected Search gurus including Dave Naylor from Bronco, Onetomarket’s Joost De Valk and Marcus Tandler, German Super Affiliate Mediadonis
• BT’s Chris King on how to secure Board buy-in for your Affiliate Marketing budget
• Practical PPC Strategy advice from Microsoft’s Mel Carson & Tor Crockatt and Receptional’s Dixon Jones

Thanks to Jo from conference calls for the tip.

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Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.